At its annual Made on YouTube 2025 event, YouTube rolled out an impressive slate of new updates, AI-powered tools, and monetization opportunities for creators. For influencers, these updates represent both new creative possibilities and new ways to grow and monetize their platforms. From Studio upgrades to YouTube Live enhancements, AI-powered…
In today’s digital-first world, brands are constantly told to “work with influencers” if they want to stay relevant. But over the past few years, another term has been quietly reshaping how brand partnerships are built: creator marketing. Though often used interchangeably, influencer marketing and creator marketing are not the same…
In an industry obsessed with going viral, influencer marketing’s true value is no longer about follower counts or fleeting trends. It’s about results. Whether you’re working with a micro-influencer in a niche community or a macro creator with millions of followers, brands now face the same challenge: proving Influencer Marketing…
In what marks a historic moment for the African creative and influencer marketing landscape, TIMA Founder Bobai Bally Balat (The Influencer Marketing Agency), served as a juror at the 2025 D&AD Awards in London, sitting on the inaugural Creator Content jury panel. As the only African judge in this new…
In 2025, influencer marketing has matured far beyond product placements and hashtag campaigns. Today, it is a highly strategic partnership between brands and creators — one that demands clarity, collaboration, and vision from the very beginning. At the heart of this partnership lies the campaign brief: a document that can…
When Meta launched Threads in mid-2023, it was positioned as a text-first alternative to Twitter, now rebranded as X. Yet, from the start, Threads carried a quiet advantage — it wasn’t just a new app competing for attention, it was a new channel plugged directly into Instagram’s vast social graph,…
Motherhood has always been a full-time job—one that demands endless patience, care, and sacrifice. Traditionally, mothers were expected to focus solely on raising their children and managing the home, often leaving financial responsibilities to their spouses. However, in today’s digital age, Nigerian mothers are proving that they can do both—nurture…
Influencer marketing has become one of the most powerful tools for brand visibility, engagement, and conversion in Nigeria. With the rise of social media platforms like Instagram, TikTok, YouTube, and Twitter, Nigerian influencers have built loyal followings, making them valuable partners for businesses looking to connect with their target audiences.…
In the competitive world of Instagram, creating a cohesive aesthetic is no longer just a trend—it’s a strategic necessity. A well-curated feed can significantly boost your brand’s recognition, engagement, and growth. As an influencer or content creator, how you present yourself visually plays a crucial role in attracting and retaining…
Brands investing in influencer marketing face decision fatigue when selecting visuals, captions, posting times, and even influencers themselves. The stakes are high—spending on influencer campaigns without clear insights can result in disappointing returns. This is where A/B testing, also known as split testing, comes in. By running controlled experiments, brands…
